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Abt SRBI Survey Featured in Shriver Report
NEW YORK - A comprehensive Abt SRBI national survey will be playing a major role in next week's unveiling of Maria Shriver's landmark study, "The Shriver Report: A Woman's Nation Changes Everything." The study, to be featured in major media all next week, focuses on educating the public on the current state of women in America.
The Abt SRBI survey of more than 3,400 adult Americans, male and female, documents in detail how men and women feel about the tremendous influx of women into the workforce and the changing roles of men and women. The survey probes what impact these changes have had on the beliefs and behaviors of men and women in the workplace and at home. Do men and women agree or disagree about family, workplace and policy issues? Results will be released next week. The survey is an integral part of the overall report being released.
The Rockefeller Foundation, in collaboration with Time magazine, commissioned Abt SRBI Public Affairs and a team of consultants to answer these and other questions about women and society. The survey was conducted in September. The questionnaire was designed and the survey conducted by Abt SRBI Senior Analysts Kelly Daley and Allison Ackerman, working with a research team that included Susan Pinkus, former head of polling for the Los Angeles Times and Center for American Progress senior fellows John Halpin and Ruy Teixeira.
This initiative is centered on a weeklong programming effort, beginning October 18, across numerous NBC Universal platforms, including NBC News, MSNBC, CNBC, Telemundo, iVillage, msnbc.com and the grio.com. Time magazine will be running a feature story on the full study.
Following are the media highlights:
NBC News: Maria Shriver will hold roundtables and conversations everyday with Americans from all walks of life. NBC News is working with her to bring her findings to the public by packaging and promoting them across various NBC Universal properties. The series kicks off with Shriver's guest appearance on the October 18th edition of "Meet The Press."
CNBC: Shriver will appear on "Power Lunch" on October 19th as well as a special episode of "The Suze Orman Show" on October 24th to discuss the financial implications of her findings.
Telemundo explores the changing role of women through "El Poder de la Mujer," a look into Latinas' growing power in the workforce and the changing dynamics at home as more women become key providers in the family. On-air news coverage includes a special five-part series within Noticiero Telemundo as well as exclusive content and supporting editorial on Telemundo.com's woman's hub, Mujer de Hoy.
iVillage will solicit commentary on the changing role of the American women from its vast online community.
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