Abt SRBI has significant experience planning and managing tracking studies of all kinds -- particularly in advertising awareness, image tracking, product usage or service utilization, customer satisfaction and performance monitoring.

For example, based on Abt SRBI's experience, most of our advertising research begins at the concept development stage. Alternative advertising concepts, and later copy, are tested by Abt SRBI for impact and effectiveness among target populations. Baseline surveys are conducted by Abt SRBI among the target audience prior to the introduction of major advertising campaigns. Subsequent post-exposure surveys are later conducted to track the impact of the advertising campaign over time. These types of studies are conducted on a regular, ongoing basis for large commercial organizations.