Examples of our advertising tracking surveys include:
> "Pre" and "post" advertising tracking surveys measuring changes in awareness levels and images of money center and regional banks among large corporate and middle market customers.

> National and regional "pre" and "post" advertising tracking surveys measuring market share, ad awareness and image of credit card issuers.

> Advertising tracking among brokers and investors examining brokerage house ad recall and brokerage image.

> Media audience surveys: Abt SRBI conducts on-going national cross-section telephone surveys for several major U.S. television networks and cable channels. These surveys generally involve interviews with 500 to 1,500 respondents, with questionnaires ranging from 20 to 35 minutes in length. These surveys cover topics such as viewer attitudes toward network programs, market concepts and advertising effectiveness.

> Surveys for a major television network are conducted regularly to track viewers of morning and evening network news shows and specials, including current viewer habits.

> Ongoing national and local surveys of cable households: These telephone surveys are regularly conducted for various cable channels. Abt SRBI has developed special national probability samples of cable households for use in these studies, which typically involve 800 to 3,000 respondents.

> Ongoing surveys of mortgage service customer satisfaction in the tri-state area.

> Annual surveys of attitudes toward child abuse for the National Committee for Prevention of Child Abuse.

> Major tracking surveys of middle-market corporations in the New York City area and eight other markets around the country, designed to assess bank market share, current and future usage of credit and non-credit services and the market potential for automated cash management services and treasury workstations.

> An advertising tracking survey of telecommunications decision makers to measure awareness of advertising for advanced data communications services.

> Multiple wave research representations from a major telephone exchange carrier, in which the client's 700 largest corporate accounts are interviewed annually to track satisfaction with installation, repair, account representatives and the business service center.

> Fighting Back Survey Evaluation: Abt SRBI conducted multiple waves of research to assess "Fighting Back" program sites and controls. The program is designed to reduce drug and alcohol dependency in 13 communities throughout the United States. So far, Abt SRBI has interviewed over 35,000 respondents in two waves of the study. The program and the survey evaluation are funded by The Robert Wood Johnson Foundation.

> Quarterly national advertising awareness and image tracking studies for a well-known luxury car manufacturer.