SRBI Named American Affiliate for Global Market Research
New York, NY -- Schulman, Ronca & Bucuvalas, Inc. (SRBI) has joined Global Market Research, one of the largest international market research networks, as the American affiliate, effective immediately. The affiliation provides SRBI clients with a network of established research company partners around the world.
Global has affiliates throughout Europe, North America, the Middle East & Africa and the Far East. Partners include the NOP Research Group, Ltd., U.K.; MV2 Conseil, France; and Asian Commercial Research, Ltd., Hong Kong. The consortium is coordinated by Associated Global Market Research Limited (AGMR) in London.
Global Market Research has a long and successful track record in conducting multi- national market research. This experience means that the member companies pay special attention to the many cultural and technical issues of multi-national research. Clients benefit from the companies' cultural expertise and uniformly high quality control and client service standards.

"We joined Global because, increasingly, our clients' needs do not stop at the water's edge in the U.S.," said Mark Schulman, Ph.D., President of SRBI. "Our clients are globalizing their marketing efforts," he commented. "We will be there to serve them, wherever the need arises."

Member firms constantly exchange information, share techniques and experiences and review quality control issues in conducting multi-national research. Global has specific expertise in such areas as multi-national branding, advertising tracking, customer satisfaction, new product development, corporate image and pricing.

For information, contact:
Mark Schulman
February 3, 1998