Region-wide Awareness, Attitude and Usage Tracking Studies

The Market Share Panel Study developed by SRBI for the MTA and New York City Transit is a ground breaking mail/telephone panel study that continues to provide new measures of market share, travel behavior and attitudinal feedback of the various modes of transportation available in the city. SRBI developed this research design combining several methodologies and elements -- a panel sample design with targeted RDD recruitment generating a representative sample at established aggregate levels, a custom designed BRM travel diary and a linked follow-up telephone attitudinal interview. The panel size is set at 3,000 with 500 NYC residents participating every 6 months.

Since 1994, SRBI has conducted studies such as the MTA City Wide Tracking Study and the MTA Marketing Effectiveness Study. Both studies utilize a RDD sampling methodology with base sizes of 1,200 New York City residents. The former is a broad measure of attitudes, usage, and topical issues of importance to the MTA. The Marketing Effectiveness Study focuses on awareness of and attitudes toward MTA advertising and other communications about the subway and bus systems.