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PRESS RELEASES


SRBI Acquires Catalina Marketing Research Solutions

FOR IMMEDIATE RELEASE
November 30, 2004

(NEW YORK, NY) Schulman, Ronca, & Bucuvalas, Inc. (SRBI), one of the nation's premier market strategy research firms, has acquired Cincinnati-based Catalina Marketing Research Solutions (CMRS), formerly Alliance Research, effective immediately.

This acquisition further strengthens SRBI's portfolio of consultative services and innovative strategic research approaches. CMRS/Alliance, a leader in developing advanced techniques that turn "information into action," will be integrated into SRBI's Marketing Insights Division, also headquartered in the Cincinnati area.

"The strategic fit of CMRS/Alliance with SRBI's Marketing Insights Division significantly strengthens our position in the consumer product and service insight space," said Mark Schulman, President of SRBI.

"Our practice groups now have not only the unique expertise, vision, and strategic perspectives, but also even more world-class cutting-edge technologies and advanced analytics to keep our clients one step ahead of change," noted Schulman.

These new SRBI advanced analytics include:

  • GUESTTRAX®: a customer loyalty management program

  • STAFFTRAXSM: an employee satisfaction measurement tool

  • Service Optimization Solution: an integrated program that links employee satisfaction with customer satisfaction to uncover the drivers of customer loyalty

  • Predictive Modeling and Optimization tools: allow clients to optimize their product line-up and predict business results prior to going to market

  • ARRIVESM: online information management and reporting solution that enables clients to access and apply their research results faster than ever before

  • New Product Launch Measurement Solutions

The specific terms of the agreement were not disclosed.

Schulman, Ronca & Bucuvalas, Inc. (SRBI) is a global full-service market strategy firm. headquartered in New York City. SRBI specializes in: market insights, customer loyalty, brand development and tracking, financial services, insurance, health care, telecommunications, transportation, media, and public policy.

Contact: Tara Regan 212-779-7700
t.regan@srbi.com



 
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