Blue and Orange Navigation Bar
home button about srbi button newsroom button practice groups button Market Insights division button study types button data collection button contact srbi button tools button about surveys button
  Abt SRBI Logo Special Interest image top right
Side Navigation   Heading Special Interest image bottom left Special Interest image bottom right
SRBI TODAY LINKS


SENIOR FINANCIAL EXECUTIVES SAY ENRON DAMAGED CREDIBILITY
OF ACCOUNTING FIRMS

NEW YORK, Feb. 12 -- Only 39% of senior financial executives at America's 1,000 largest companies are "very confident" in the reliability of the auditing being done for corporations today, according to a new national survey by Schulman, Ronca & Bucuvalas, Inc. (SRBI), a financial strategy consulting firm based here.

The SRBI study interviewed by telephone a random sample of 100 senior financial executives at Fortune 1000 companies from Feb. 5-8 in the aftermath of the Enron debacle.

These senior executives are divided over the extent to which the problems with the auditing done in the Enron bankruptcy are more widespread, with almost four in 10 (39%) believing that auditing problems go beyond just Enron.

The survey "The Financial Officers View: The Enron/Anderson Fall-Out" also found that the Enron bankruptcy has badly damaged the credibility of the accounting industry in general and Arthur Andersen in particular in the eyes of these senior executives. Moreover, they are divided over possible solutions.

Other survey findings include:
> Senior executives are divided over whether the auditing problems associated with the Enron bankruptcy are "limited to Enron." Only half (51%) say the auditing problems are limited to Enron, while four in 10 (39%) say the problems are "more widespread."

> Only four in 10 executives (39%) are "very confident" in the reliability of auditing, while 60% are just "somewhat confident."

> Fully 82% of these senior executives believe that the Enron bankruptcy is a "significant problem" for the "credibility of auditing and accounting firms," and another 17% say it is "somewhat of a problem."

> Almost four in 10 senior executives (39%) say that they are now reviewing their own relationship with their accounting firm as result of the Enron controversy. One reason may be that accounting firms also currently provide consulting services to three in five (61%) of these companies.

Questions about Andersen's Survival
The Enron bankruptcy has had a strongly negative impact on the image of Arthur Andersen. Half of senior financial executives (50%) say that their companies would not consider using Arthur Andersen in the future.

Only 39% believe the accounting firm will survive in its present form. Almost four in 10 (37%) believe that Arthur Andersen will either be taken over (15%) or will merge with another accounting firm as an outgrowth of Enron (22%). The remaining 23% are unsure about Andersen's fate.

How to Avoid Future Problems
One proposal to reduce conflicts of interest between accounting firms and clients is to put a limit on the number of years that a firm may audit a corporation. This proposal to limit auditing terms was rejected by the vast majority (72%) of executives. Only one in five (26%) say that there should be a limit.

Executives are divided over whether the special purpose entities or partnerships created by Enron to keep debt off the company's books should be made illegal. Over one-half (51%) say these special purpose entities should not be made illegal, 36% say they should be made illegal and the remaining 13% were unsure whether to make these special purpose entities illegal or not.

A large majority of these financial executives (59%) would prohibit accounting firms from providing auditing services to their accounting clients. Only 35% feel accounting firms should be able to provide both of these services.

Most executives (60%) reject the need for new government regulations over accounting firms. Instead, most (85%) feel that the government needs to better enforce existing regulations. However, a minority (37%) did feel there was a need to create new government regulations.

Methodology
This random sample survey of 100 senior financial officers in America's 1000 largest companies was conducted by Schulman, Ronca & Bucuvalas, Inc. (SRBI), a financial strategy consultancy based in New York City. Interviewing, by telephone, was conducted February 5-February 8, 2002. The sampling error is approximately +/- 8.8 percentage points at the 95% confidence level. A complete set of interview questions can be found at www.srbi.com.

About SRBI

Schulman, Ronca & Bucuvalas, Inc. (www.srbi.com) is a full-service international market strategy and opinion research firm. Founded in 1981, SRBI specializes in banking and finance, public policy, media, telecommunications, transportation, utilities and health care research. The firm's clients include many of the nation's largest financial institutions.

Headquartered in New York City, SRBI has additional offices in the Washington, D.C. area, Fort Myers, FL, West Long Branch, NJ and Chattanooga, TN. SRBI is an affiliate of Global Market Research, a worldwide association of market research companies.

SRBI's services include market strategy, branding, brand equity, customer loyalty, positioning, new product development, advertising effectiveness, distribution channel customer migration and internet-based research services.




Q1.  Do you believe the problems with the auditing done in the Enron
bankruptcy are limited to Enron and a few other firms, OR are they more
widespread?
                                                       100
                                           Tot/Ans    %/Ans

  1.  Problems are limited to Enron          51       51.0
  2.  Problems are more widespread           39       39.0
  3.  (VOL)DK/Not Sure                        9        9.0
  4.  (VOL)Refused                            1        1.0



(RESPONSES OF THOSE WHO SAY PROBLEMS ARE MORE WIDESPREAD) Q1a. Are they... (READ EACH ITEM)? 39 Tot/Ans %/Ans 1. Much more widespread 6 15.4 2. Somewhat widespread 26 66.7 3. Not too widespread 6 15.4 4. (VOL)DK/Not Sure 1 2.6 5. (VOL)Refused 0 0.0

Q2. How great a problem is the Enron bankruptcy for the overall credibility of the auditing and accounting firms? Is it...(READ LIST) 100 Tot/Ans %/Ans 1. A significant problem 82 82.0 2. Somewhat of a problem 17 17.0 3. Not too much of a problem 0 0.0 4. Not a problem at all 0 0.0 5. (VOL)DK/Not Sure 1 1.0 6. (VOL)Refused 0 0.0

Q3. Overall, how confident are you in the reliability of the auditing being done for corporations in general? Are you...(READ LIST) 100 Tot/Ans %/Ans 1. Very confident 39 39.0 2. Somewhat confident 60 60.0 3. Not too confident 0 0.0 4. Not at all confident 0 0.0 5. (VOL)DK/Not Sure 1 1.0 6. (VOL)Refused 0 0.0

Q4. Is your company reviewing its own relationship with your accounting firm as result of the controversies surrounding the Enron bankruptcy? 100 Tot/Ans %/Ans 1. Yes 39 39.0 2. No 54 54.0 3. (VOL)DK/Not Sure 4 4.0 4. (VOL)Refused 3 3.0

Q5. Does the accounting firm responsible for auditing your company's books also provide consulting services to your company? 100 Tot/Ans %/Ans 1. Yes 61 61.0 2. No 34 34.0 3. (VOL)DK/Not Sure 1 1.0 4. (VOL)Refused 4 4.0

Q6. Do you think the special purpose entities or partnerships created by Enron to keep debt off the company's books should be made illegal? 100 Tot/Ans %/Ans 1. Yes, made illegal 36 36.0 2. No, not made illegal 51 51.0 3. (VOL)DK/Not sure 13 13.0 4. (VOL)Refused 0 0.0

Q7. Should there be a limit to the number of years, say seven years, that an accounting firm may provide auditing services to a client in order to provide the accounting firm with a little more independence from their client?
100 Tot/Ans %/Ans 1. Yes, should be a limit 26 26.0 2. No, no limit 72 72.0 3. (VOL)DK/Not Sure 1 1.0 4. (VOL)Refused 1 1.0

Q8. Should accounting firms be permitted to provide both accounting and auditing services to the same companies, or should they be permitted to do only one of them? 100 Tot/Ans %/Ans 1. Permitted to provide both accounting 35 35.0 and auditing services to the same company 2. Permitted to provide only one of 59 59.0 these services to a company 3. (VOL)DK/Not sure 5 5.0 4. (VOL)Refused 1 1.0

9. Do you believe that new government regulations over accounting firms are required? 100 Tot/Ans %/Ans 1. New regulations required 37 37.0 2. No, not required 60 60.0 3. (VOL)DK/Not sure 3 3.0 4. (VOL)Refused 0 0.0

Q10. Do you believe that the government needs to better enforce regulations that already exist? 100 Tot/Ans %/Ans 1. Yes, Needs to better enforce 85 85.0 existing regulations 2. No, Does not need to better 14 14.0 enforce existing regulations 3. (VOL)DK/Not Sure 0 0.0 4. (VOL)Refused 1 1.0

Q11. As a result of the Enron bankruptcy, would your company be less likely to use Arthur Andersen in the future, or would it make no difference? 100 Tot/Ans %/Ans 1. Less Likely 50 50.0 2. Would make no difference 43 43.0 3. (VOL)More likely 0 0.0 4. (VOL)DK/Not Sure 4 4.0 5. (VOL)Refused 3 3.0

Q12. Looking ahead, do you think that Arthur Andersen will be able to survive as a company or do you think it will be merged with or taken over by another firm? 100 Tot/Ans %/Ans 1. It will survive 39 39.0 2. Taken over 15 15.0 3. Will be in a merger 22 22.0 4. (VOL)DK/Not sure 23 23.0 5. (VOL)Refused 1 1.0



Q13. Which accounting firm does your company use to audit your books? 100 Tot/Ans %/Ans 1. Arthur Andersen 17 17.0 2. Deloitte Touche 19 19.0 3. Ernst and Young 25 25.0 4. KPMG 11 11.0 5. Price Waterhouse Coopers (PWC) 23 23.0 11. Other (Specify)^o 1 1.0 12. (VOL)DK/Not Sure 0 0.0 13. (VOL)Refused 4 4.0 14. Other (specify) 0 0.0
 
Public Believes
Financial Fraud
Rampant
Arrow Button
IRS Survey Of
International Business
Entitites
Arrow Button
Survey on Children
and Family Policy
Arrow Button
Psychological Trauma
Among New Yorkers
from Sept 11 Attacks
Arrow Button
Enron Damaged
Credibility of
Accounting Firms
Arrow Button
Schulman Elected
President of AAPOR
Arrow Button
Breathless in America
Arrow Button
Confronting COPD
in North America
and Europe
Arrow Button
Primary Immune
Deficiency Diseases
in America
Arrow Button
Energy Market
Researcher Survey
Arrow Button
Survey of Adults &
Youth (SAY)
Arrow Button
New Challenges
to Corporate Risk
Management
Arrow Button
"Going Postal"
is a Myth
Arrow Button
Online Victimization
Arrow Button
Asthma Insights
and Reality
Arrow Button
National Survey
of Speeding
Arrow Button
Violence Against
Women
Arrow Button
The Rights of
Crime Victims
Arrow Button
Attitudes and
Awareness of
Genetic Issues
Arrow Button
  Abt SRBI Inc.