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Event Evaluation
Abt SRBI has also been involved in evaluating the impact of a variety of event
marketing programs:
> Evaluation of the value of a corporate sponsorship program. Research
measured attitudes towards a variety of sporting and entertainment events
sponsored by a major financial institution. Data gathered by means of
intercept interviews with participants and observers at the location of
the events.
> Using our SRB Interactive we have completed an Internet survey of
the participants in a racing event sponsored by a major financial institution
in various cities worldwide.
Brand Equity & Loyalty
Employee
Surveys
Event Evaluation
Insurance
Retail
Banking 
