Abt SRBI pursues vast new market opportunities for our clients' products and services by extending our research expertise and partnerships to Europe, Asia, the Middle East and South America.

We have found that a successful launch of new products or services in international markets requires a sensitive understanding of the habits, interests and sensibilities of cultures different from the American marketplace.

As an American affiliate of Global Market Research (GMR), Abt SRBI produces research focused on the international marketplace. Abt SRBI works in partnership with leading research companies in each country to produce exacting information. Affiliates' cultural expertise adds value by honoring the unique methods accepted by their citizenry, and by evaluating responses with cultural sensitivity. Clients benefit from the collaboration of GMR partners by receiving uniformly high quality control and client service standards.

Member firms constantly exchange information, share techniques and experiences, and review quality control issues in conducting multinational research. GMR has specific expertise in areas such as multinational branding, advertising tracking, customer satisfaction, new product development, corporate image and pricing.