Hospital-Focused Health Care Studies

A Strategic Baseline Study of the Health Care Market in Washington D.C. and Suburban Maryland for a Large Multi-Hospital Provider: From a stratified sample of 1,000 residents, this study measured the image of specific hospitals in the market, ratings of selected hospitals on performance characteristics, awareness of advertising, and attitudes related to hospital marketing. A follow-up survey was conducted a year later to track attitudes, images and awareness of advertising.

Hospital Usage of and Attitudes Concerning Blood-Related Products and Services: For the American Red Cross' Blood Services Division, this study involved an assessment of service performance, product quality and price, both absolutely and in comparison to competitors. This three-year tracking study annually sampled approximately 1,500 general and surgical hospitals nationwide.

The Survey of VA Medical System Users: With in-person interviews, Abt SRBI surveyed a national sample of 3,000 recent users of VA hospitals and medical centers, becoming the first patient satisfaction survey for the largest hospital chain in the country.