SRBI Advances on 2004 Honomichl List

FOR IMMEDIATE RELEASE
June 20, 2005

Every industry has its scorecard to measure competitive position and growth. The market research industry's definitive scorecard is Jack Honomichl's Top Fifty report, published every June in Marketing News, a publication of the American Marketing Association.

Schulman, Ronca and Bucuvalas, Inc. (SRBI) moved up three notches to 38th place on the 2005 Honomichl list, posting a healthy 11% growth rate over 2003.¹ SRBI revenues in 2004 were $17.2 million.

Honomichl, a widely respected research industry observer, has been publishing these reports for over 30 years. To qualify for the listing, each firm must submit to third-party verification of calendar year revenues for market research operations.

"Frankly, we were not out to set any records last year," explained Mark Schulman, President of SRBI. "Our real objective is always to serve our clients better, in more consultative, value-added ways."

Schulman said that SRBI's growth resulted from staying tightly focused on strengthening relationships with our core clients by offering them value-added, world-class services, both in the United States and internationally. Our clients have been rewarding us for these efforts by giving us a bigger share of their research dollars."

SRBI revenues from the acquisition of Catalina Market Research Solutions in late 2004 were not included in 2004 revenues.

Schulman, Ronca & Bucuvalas, Inc. is a full-service international market and opinion research firm. Founded in 1981, SRBI specializes in banking and finance, public policy, consumer products/services, media, telecommunications, transportation, utilities, and health care research. The firm has strong expertise in branding and customer satisfaction/loyalty. Headquartered in New York City, SRBI has additional offices in the Washington, D.C. area, Cincinnati, OH area, Fort Myers, FL, West Long Branch, NJ and Huntington, West Virginia. SRBI is an affiliate of Global Market Research, a worldwide association of market research companies.

SRBI's research services include branding, brand equity, customer loyalty, advertising effectiveness, distribution channel customer migration, and Internet-based research services. SRBI's new Market Insights Division, headquartered in the Cincinnati area, started up in 2004.

¹1 Note: This is a copy of the online Honomichl listing. The June 15, 2005 print edition contains an error in SRBI’s ranking. To read the entire article go to http://www.marketingpower.com/content/Honomichl05.pdf.