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Insurance
The firm is a major provider of research to the insurance industry. We
have conducted a wide variety of studies including evaluating market strategies,
brand assessment, assisting in product development and conducting advertising
tracking.
Here is a sample of the more recent projects:
> Surveys among risk managers and insurance brokers in the U.S. and
Europe regarding the effects of technology on corporate risk management
practices. A landmark study to determine what companies are doing to manage
the e-risks they are facing in the new millennium.
> Focus groups and in-depth interviews with senior financial officers
of Fortune 1000 companies on the potential risks to their balance sheet
over the next 3-5 years. Results used to direct product development.
> A study assessing emerging types of corporate risk that result from
the growth of multinational companies.
> An on-going research project among brokers and corporate risk managers
on the assessment and management of technology risk. Project included
focus groups and 1450 interviews in the United States and thirteen countries
in Europe.
> A survey assessing the strengths and weaknesses and suggestions for
improving the claims handling process for a major provider of management
and professional liability insurance.
> A series of focus groups assessing the marketing strategy of a leading
on- line workers comp insurer.
> An assessment of the quality of services provided by various third-party
administrators, including their strengths, weaknesses and areas of opportunity
for a major TPA.
> A publicly-released survey of risk managers and benefits officers
on the pros and cons of integrated health and disability management (IHDM).
> Numerous product and concept tests for new insurance lines, such
as death and dismemberment insurance, cancer insurance, and extended automobile
warranty coverage.
> Advertising and brand tracking for several major insurance companies,
including tracking of the affluent consumer market.
> Numerous projects on the market for and brand awareness of municipal
bond insurers.
Brand Equity & Loyalty
Employee
Surveys
Event
Evaluation
Insurance
Retail
Banking 
