SRB Interactive

FOR IMMEDIATE RELEASE
June 1, 2000

For information, contact:
Mark Schulman
Voice: (212) 779-7700
Email: m.schulman@srbi.com

Abt SRBI INTERACTIVE DIVISION GROWING
New York, NY -- Market and opinion research Abt SRBI announced that SRB Interactive has experienced significant growth since its founding earlier this year to spearhead the firm's growing Internet and technology-based strategic research effort.

SRB Interactive has been successfully working with clients in banking and financial services, insurance, technology, business-to-business companies and government to assess their web sites, position their brands, measure employee satisfaction and build user online panels. SRB Interactive is also working with many dot.com companies, evaluating their advertising, positioning and assessing their sites.

"The launching of SRB Interactive signals our strong commitment to providing world-class, value-added strategic research utilizing emerging technologies," said Mark A. Schulman, Ph.D., president of SRBI. "Our effort is unique because we are leveraging our strong industry knowledge and advanced data mining and visualization techniques to develop strategy in fast-changing marketplaces," Schulman commented. "The market has responded to our approach."

"Some people think that Internet research means collecting lots of shoddy data fast. Our focus is on generating high quality, projectable data, using innovative tools to extract new insights for our clients." Schulman added that, while Abt SRBI has access to huge consumer databases, "we will not cut corners or sacrifice the integrity of the research process."

Abt SRBI's strategic partnerships with a variety of software and database developers give the firm highly advanced Internet data collection capabilities, web tv surveys and audio and visual capabilities.

Schulman, Ronca & Bucuvalas, Inc. is a full-service international market and opinion research firm. Founded in 1981, SRBI specializes in branding, customer loyalty, transportation, banking and finance, public policy, media, telecommunications, utilities and health care research. Headquartered in New York City, Abt SRBI has additional offices in the Washington, D.C. area, Fort Myers, FL, West Long Branch, NJ, and Chattanooga, TN. Abt SRBI is an affiliate of Global Market Research, a worldwide association of market research companies.