Vice Presidents
Mark D. Morgan, Senior Vice President,
Media and Telecommunications Research
Mark D. Morgan designs, directs and analyzes research projects specializing in the ever-evolving fields of media and telecommunications. He has extensive experience in the management, control and analysis of complex survey designs in commercial and public policy research.

Mr. Morgan's media practice has included a wide variety of programming studies for both broadcast and cable networks--across the entire range of entertainment categories from sports to soap operas, movies, primetime programming, news magazines and network news programming. His media projects have covered a broad range of study types including measurements of promotion/ad effectiveness, viewing patterns, network image/brand equity, concept testing and viewer reactions to new programming. His projects include ongoing tracking projects as well as custom research involving national probability samples, viewer panels and recruit-to-view studies.

He has been conducting research on business and residence telecommunications issues for over ten years at Abt SRBI. Mr. Morgan has directed major surveys on a variety of important telecommunications topics, including price impacts and cross-elasticities between products, the effects of promotional pricing on service demand, and the image and positioning of various potential actors in the telecommunications market. Mr. Morgan received his B.A. in Economics and Political Science in 1984 from Drew University.

Mark D. Morgan, Senior Vice President
Abt SRBI
275 Seventh Avenue, Suite 2700
New York, NY 10001
Phone: (212) 779-7700
Fax: (212) 779-7785
info@srbi.com