For over twenty years, Abt SRBI has been involved in all aspects of the media industries in the United States. We have helped to introduce new magazines, test technology solutions to media delivery, develop brand positioning strategies for major cable networks, research the copyright implications of new electronic media as well as measure opportunities for new program concepts, newspaper readership and advertiser reactions to new product concepts. Abt SRBI also has extensive specific information in programming and content research for both electronic and print media.