Abt SRBI Market Insights Division

Abt SRBI’s Market Insights Division can unlock the door to opportunity by uncovering the key insights that lead to measurable business improvement.

In a competitive marketplace, winning companies have the information and the insight they need to capitalize on opportunities and deliver on customer’s needs better than competition.

At Abt SRBI, we ask the questions and uncover the insights that challenge our clients to think beyond what they have accomplished in the past and capitalize on new opportunities for growth. The Market Insights Team blends years of business, marketing and research experience with a consultative approach to add value across every aspect of the research process. We have worked with large and small businesses across a variety of fast-paced industry sectors and pride ourselves on long-standing client relationships.

Abt SRBI has developed practical research solutions that deliver actionable information across all elements of the customer experience including the buying process. We partner with our clients to build an understanding of the information needs across the organization and customize solutions to provide the most critical information at the right time, in the right format to influence business decisions. Our expectation is that every program should lead to a measurable form of business improvement.

The Market Insights Division works with Abt SRBI’s business practice groups to leverage industry-specific experience across every aspect of the research process. Core business practices have been built around expertise in: customer satisfaction, customer loyalty, brand development and tracking, restaurants, retail, financial services, insurance, health care, packaged goods, telecommunications, technology, transportation, media, and public policy. From strategy to data collection and analytics, our consultants understand the market and have extensive experience dealing with the specific issues facing our clients. This depth allows us to customize the staff and services we apply to complement our client’s resources based on their unique needs. Our specialties include:

• Advertising Testing, Diagnostics and Tracking
• Awareness, Trial & Usage Studies
• Brand Mapping, Tracking and Positioning
• Category Habits & Practices
• Current and New Product Optimization
• Customer Relationship Management
• Customer Segmentation
• Customer Satisfaction and Loyalty
• Demand and Market Profiling
• Driver and Attribute Importance-Analyses
• Employee Satisfaction
• Employee-Customer linkage modeling
• New Product/Concept Testing
• Predictive Modeling
• Product Positioning Studies
• Promotion Tracking