Poll Crazy
American Journalism Review, January/February 2003

America's news organizations poll the public on a staggering variety of subjects, from Iraq to the sniper to whether Elvis is still alive. Does all of this surveying increase understanding, or does it simply amount to more random noise? SRBI President Mark Schulman and other leading pollsters are interviewed in the American Journalism Review, January/February 2003.

Click on: http://www.ajr.org/Article.asp?id=2748