Programming Content Research
Abt SRBI conducts a wide variety of projects that focus on television programming content. Studies have ranged from in-depth evaluations of current programs (including recruit to view methodology) to measuring interest in new program concepts and exploratory research to probe for new program opportunities within a genre.

These studies span a wide range of genres in all dayparts including:

• Sports programming


• News Magazines


• Business & Financial News


• Early morning news programming


• Evening News


• Daytime programming (soaps, talk and game)


• Prime time


• Late Night


• Television Movies and Mini-series