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Retail Banking
Abt SRBI has completed a wide range of surveys among the retail customers
of a wide variety of financial institutions. Among the more important
are:
> Strategic positioning and consumer segmentation surveys for a number
of commercial banks and brokerage firms, analyzing pockets of opportunity
and vulnerabilities.
> Consumer banking surveys on the potential retail market for, and
positioning of, new variable-rate loan and home equity credit line products
for a major bank.
> For a major commercial bank, surveys on the market potential for
a personal financial planning service.
> Quality of service surveys and customer profile/segmentation surveys
conducted for major banks and brokerage companies.
> Surveys of consumer acceptance of POS and debit cards.
> Retail advertising awareness and tracking surveys for a variety of
commercial banks.
> Numerous surveys of credit card customers and prospects, determining
the market impact of various enhancement and marketing strategies.
> Retail advertising awareness and tracking surveys for a variety of
commercial banks.
Brand Equity & Loyalty
Employee
Surveys
Event
Evaluation
Insurance
Retail Banking
