Other specialty study profiles conducted at SRBI
SRBI has extensive project experience with marketing strategy research in both the corporate and consumer markets. Our experience includes:

> brand equity models, including dollar valuation.

> studies of member attitudes and organizational image for corporate, non-profit and educational institutions.

> studies to build market profiles in targeted areas or among targeted groups.

> studies to determine a client's image among corporate decision-makers in relation to major competitors.

> studies to evaluate promotional campaign effects for corporate, institutional and policy initiatives.

> "pre-" and "post-" wave tracking surveys to measure the impact of an advertising campaign on the awareness, recall and image of a client and its products or services.

> in-depth surveys of price elasticity for a wide range of products and services.

> studies to measure current and potential market share for financial and telecommunications products and services.

> surveys among current and former customers to measure quality of service and related issues.