Abt SRBI combines analytic expertise and organizational capabilities to allow us to provide high quality research answers to difficult strategic and tactical questions in a timely and cost-effective way. The research tasks we have taken on cover a very broad range, but they are all characterized by the importance of timely and insightful analysis that translates questions into actions.

Abt SRBI provides pricing studies, using techniques including:

Conjoint and discrete choice analyses to optimize your pricing strategy

Segmentation studies to help you identify key market groups and how to approach them

Perceptual mapping to understand how customers view you and your competition

Brand equity analyses: a set of custom analytic procedures to identify your strengths relative to your competition and to measure change

Product opportunity analyses, evaluating new product and service concepts and their potential in key target markets

Tracking analyses, measuring change over time in your positioning and strengths relative to your competition

Analytic Reporting
At Abt SRBI, our mission is to maximize your return research investment opening doors to new opportunity. Abt SRBI analysis focuses on the strategic and tactical implications of the research findings. Research reports are tailored to meet client needs at all levels, ranging from presentation decks summarizing key findings to in-depth analysis that details how conclusions are reached. In all presentations, the focus is on the next steps and how to make to turn the research findings into action.

The Abt SRBI analytical staff are experienced in the full range of univariate and multivariate techniques, including analysis of variance and covariance techniques (e.g., ANOVA, MANCOVA), multiple regression techniques, factor analysis, discriminant analysis, conjoint analysis, multidimensional scaling methods and mathematical modeling techniques. Senior Abt SRBI research staff have taught research design and/or analysis at the university level.