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Abt SRBI understands that change is a way of life in the Technology
sector ... changing customer needs ... changing customer perceptions ... mergers and consolidation ...
product convergence ...
In shifting landscape, a rock solid foundation is essential. Abt SRBI uncovers the attitudes and
behaviors of customers and channel partners to identify the drivers of customer acquisition and
retention. This knowledge is an absolute necessity for growth in this environment.
Abt SRBI helps you understand and explain customer behavior by examining the five major market and
customer dynamics that drive your business day to day:
By understanding and tracking these five dynamics in the marketplace, we can help you understand
where and how your company will build volume, so that you can optimize your business investment
and results.
We Know Your Industry
In the Technology sector, things change at a pace and intensity unmatched in most industries. At
Abt SRBI, we've built our business around practice groups for industries like technology. Our
technology practice group consists of industry veterans whose blend of skills, experience,
and capabilities provide the prospective required to meet unique client needs. We strive to
open new doors of opportunity that can make a difference to your business long-term through our
strategic perspectives and our state-of-the-art resources.
A Team of Experts
Abt SRBI's Technology practice group consists of industry veterans that have served in key management
roles in some of the country's premier technology companies.
Our team and approach have been customized to meet the unique research needs of Technology clients.
We offer clients a global "one-stop shop", starting with a strategic review of issues and
opportunities, delivered via a proven suite of products and services, and supported by high-end
analytics and extensive in-house data collection resources. This combination allows us to deliver
the rapid turnaround, flawless execution, flexible methods, and accountability for results our
clients need to capture opportunity ahead of competition, influence business decisions, and
strengthen their brands.
Research and Consulting Expertise
Abt SRBI provides targeted strategic research solutions in both the consumer and business arenas in the
Technology sector. Our specialties include:
- Our team was central to the development of an integrated research and measurement program for a major technology provider. The team designed the program from the ground up to capture vital market dynamics, including customer segmentation and channel of distribution. The program delivered vital information to the organization and was incorporated into the day-to-day decision-making processes for the organization.
- The Abt SRBI team has conducted numerous product development and pricing analysis studies, making "go/no-go" recommendations. We have identified optimal configuration and optimal price point for new products.
- A major PC manufacturer required a sophisticated planning tool designed to optimize prices and configurations, identify proper channels of distribution, identify potential of new and emerging products and calibrate results to the marketplace. A key element of the model was to identify optimal product configuration at retail as compared to Web or Phone sales. The team at Abt SRBI designed the study to collect the required data and built the model. The model delivered highly predictive results and was used to identify major new products that were subsequently launched and delivered significant profits to the company. The completed Market Model was calibrated to actual market results on a quarterly basis. The results of the Market Model were presented at conferences held by the Institute for International Research (IIR) called "Return on Marketing Investment." Conferences were held in Ft. Lauderdale, FL in February 2003 and Chicago, IL in June 2003.
- Abt SRBI helped a BTB software services company develop their online case and billing management system to optimize the mix of customer demand with program customization. The objective of the study was to identify cost effective configurations for rollout of highly customized products to a broader segment of the BTB market. The Abt SRBI study identified key requirements and differentiated these from potential custom add-ons.
- Abt SRBI surveyed decision makers for high volume, multi-function laser printers to profile the market, decision influencers, application requirements, and environments for large networked printing applications. The study defined the product line configuration for a major printer manufacturer.
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