> Assessing the role of new providers of local exchange service (including IECs, CAPs, PCSs, cellular, and cable companies) on the structure of the local exchange service offerings and the effectiveness of response strategies for the local exchange companies' market share.

> Vertical industry studies of voice and data communications among leading companies in selected industry segments including health services, aerospace, and retail.

> The impact of intraLATA (within-state long-distance calling plan) competition on residential and business market shares for the LEC. As well as, demand effects of alternative introduction strategies, and tests of consumer receptivity to presubscription information/choice methodologies.

> Advertising awareness tracking among residential customers over multiple years -- coordinated with advertising expenditures and media planning.

> Service quality assessment programs among medium and large firms.

> Monitoring trials of service and delivery platforms for new information and communications services, including both PC-based and phone-based information systems.

> Evaluations of the effectiveness of specific promotional campaigns and alternative promotional methods -- for both outcome and process effects.

> Service contract design and evaluation for small business customers.

> Business customer perceptions of major service providers, and positioning of providers in the telecommunications market.

> Consumer and small business customer interest in network services in conjunction with trials of the services.

> Assessment of the "added-value" of account executives in servicing large business telecommunications customers.

> Public relations and image tracking and strategic assessments for both main consumer markets and ethnic markets. Evaluations of employee communications strategies and effectiveness.

> Assessing the design of new cable offerings for inclusion of related service and Internet-based capabilities.

> Choice-based modeling of consumer demand for high-speed data service access to the Internet, and simulation of alternative service configuration impacts on market share.