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Multi-Industry Research for Telecommunications Clients: Television

As the telecommunications and television industries have moved towards each other, Abt SRBI's long-term background and experience with programming research has become an important component of its telecommunications industry expertise. Abt SRBI has been conducting research on programming issues for the broadcast networks for over ten years, and for almost as long with various cable programmers. This experience covers almost the entire range of consumer programming preferences.


 
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