SRBI Makes Honomichl's "Top Fifty"

FOR IMMEDIATE RELEASE
For information, contact: Mark Schulman
July 6, 1999
Voice: (212) 779-7700
Email: m.schulman@srbi.com

Every industry has its "scoreboard" to measure each company's position and growth. The market research industry's definitive scoreboard is Jack Honomichl's "Top Fifty" report, published every June in Marketing News, a publication of the American Marketing Association.

This year's list included Schulman, Ronca and Bucuvalas, Inc. (SRBI) for the first time. SRBI captured a coveted place on the list by posting the second highest growth rate last year of any listed firm, 38.9%.

Honomichl, a widely respected research industry observer, has been publishing these reports for 26 years. To qualify for the listing, each firm must submit to third-party verification of calendar year revenues for market research operations.

"Frankly, we were not out to set any records last year," explained Mark Schulman, President of SRBI. "Our real objective was to serve our clients better, in more value-added ways."

Schulman said SRBI's growth resulted from "staying tightly focused on strengthening relationships with our core clients, offering them value-added services and superior client service and building new technology-driven and global capabilities. Our clients rewarded us for these efforts last year by giving us a bigger share of their research dollars."

To read the full Honomichl Top 50 report, go the American Marketing Association's publications website.

Schulman, Ronca & Bucuvalas, Inc. is a full-service international market and opinion research firm. Founded in 1981, SRBI specializes in banking and finance, public policy, media, telecommunications, transportation, utilities and health care research. Headquartered in New York City, SRBI has additional offices in the Washington, D.C. area, Fort Myers, Florida, West Long Branch, NJ and Chattanooga, Tennessee. SRBI is an affiliate of Global Market Research, a worldwide association of market research companies.

SRBI's research services include branding, brand equity, customer loyalty, advertising effectiveness, distribution channel customer migration and internet-based research services. SRBI is currently releasing OnlineSurvey.com, its web-based survey capability.